Last Updated on February 4, 2025 by Tanya Janse van Rensburg
Social media has transformed the way couples plan their weddings.
Since we began monitoring the trends, the volume of wedding-related content online has likely quadrupled.
Platforms like Instagram and TikTok bring endless joy, inspiration, and even a sense of relief to couples navigating the often-overwhelming wedding planning process.
With ideas ranging from color palettes and fashion inspiration to DIY projects, social media has become a goldmine.
In fact, 91% of couples describe it as an invaluable planning tool, with many spending over an hour each day scrolling for ideas.
Social media isn’t just about inspiration—it’s an essential part of the decision-making process.
Over two-thirds (68%) of couples use platforms like Instagram and TikTok to vet potential vendors.
From venues and photographers to makeup artists, scrolling through vendor profiles helps couples ensure their vision aligns with the vendor’s style.
This alignment is the top reason couples choose a particular vendor, making social media an integral part of the wedding planning journey.
While social media offers endless inspiration, it also creates challenges.
The glossy, picture-perfect weddings showcased online often set unrealistic expectations, leaving many couples feeling discouraged.
The gap between budgets and these idealized visions has become the most significant pain point for couples planning their 2025 weddings.
Nearly half (48%) struggle to strike a balance between what they can afford and the weddings they’re seeing on social media.
For some couples, the pressure to share their wedding journey on social media adds another layer of stress.
From engagement announcements to wedding day reels, the expectation to document and share every moment can feel overwhelming.
While sharing can be joyful, couples need to set boundaries and focus on enjoying their day without the constant need for online validation.
Interestingly, most couples aren’t aiming for a wedding that’s trendy or curated specifically for social media.
Words like “trendy” and “perfect-for-social-media” ranked lowest when couples were asked how they wanted their wedding to be perceived.
However, 21% of 2025 couples plan to create content specifically for platforms like Instagram and TikTok.
These couples value the immediacy and authenticity of Reels and TikToks that capture the essence of their wedding day.
Social media remains a powerful tool in wedding planning, offering inspiration, vendor options, and a way to share meaningful moments.
However, couples must navigate its influence thoughtfully.
By prioritizing authenticity, setting realistic expectations, and focusing on their unique vision, couples can embrace the benefits of social media while avoiding its potential pitfalls.
Ultimately, your wedding should be a reflection of your love story—not just a snapshot for the internet.
