Research-led interior intelligence.
Evolving since 2010.
SampleBoard is a research-led interior design platform focused on trend forecasting, aesthetic systems, and material direction for contemporary professional practice.
The platform defines the movements shaping modern interiors — analysing long-term spatial evolution, tonal shifts, and material narratives with clarity and discipline.
Rather than chasing trends, SampleBoard studies why they emerge, how they evolve, and where they lead.
What We Do
SampleBoard examines interior design through:
• Aesthetic system analysis
• Material and tonal forecasting
• Long-term spatial evolution
• Structured visual interpretation
The goal is not inspiration alone — but structured insight that supports professional clarity and applied decision-making.
Our Evolution
2010 — Foundation
SampleBoard is founded as one of the early digital mood board platforms for interior designers, with early-stage backing from Google.
2010–2023 — Platform Development
Over more than a decade, the platform evolves through multiple iterations — supporting designers globally in digital presentation and workflow clarity.
2023 — Software Conclusion
The mood board software concludes its lifecycle.
The research archive, audience, and intellectual foundation remain.
2024 — Research Refinement
SampleBoard refocuses as a dedicated interior design forecasting platform.
Present — Applied Extension
The research developed within SampleBoard is extended through Studio, where structured visual systems translate insight into practice.
Founder
SampleBoard was founded by Rosslyn Tebbutt, an interior designer and multidisciplinary creative with over two decades of experience across interior architecture, brand development, digital strategy, and visual communication.
Prior to founding SampleBoard, she worked within one of South Africa’s largest multidisciplinary design firms and as a commercial interior design specialist in London.
Her academic background includes studies in art history, photography, journalism, digital design, and a National Diploma in Interior Architecture from the Cape Peninsula University of Technology.
Her work bridges spatial intelligence and aesthetic research — aligning design evolution with professional clarity.
Today
Based in Cape Town, SampleBoard serves a global audience of interior designers, educators, and creative professionals seeking disciplined, research-informed direction.
The platform remains committed to defining not only what is trending — but why it matters, and how it applies.