Last Updated on October 24, 2024 by SampleBoard
Pinterest has become an essential marketing platform for interior designers to showcase their work, engage with potential clients, and drive website traffic.
With over 400 million monthly active users, most of whom are interested in home decor, design, DIY projects, and visual inspiration, Pinterest offers a huge opportunity to promote your interior design business.
This comprehensive guide will give interior designers actionable tips and strategies to leverage Pinterest for marketing success.
We'll cover everything from setting up your Pinterest business profile to creating eye-catching pins, optimizing keywords, collaborating with influencers, running ads, tracking analytics, and improving your performance over time.
With dedicated effort and consistency, Pinterest can help interior designers:
You can expand your online presence and visibility by leveraging best practices for Pinterest marketing as an interior designer.
Pinterest provides a platform to inspire, engage, and convert new clients.
Unlike other social platforms, Pinterest allows users to create two different types of accounts - personal and business.
While a personal account is great for casual pinning, a business account unlocks additional features tailored for marketing and driving traffic.
Here are some of the key differences between personal and business accounts on Pinterest:
Clearly, a business account is a must to tap into Pinterest's marketing potential.
The setup process is quick and easy.
Be sure to complete your profile, add a compelling cover image, and showcase your products or services through board creation.
With the right foundation, your business is primed for Pinterest success.
Your Pinterest profile is your storefront - the first impression potential followers and customers will have of your brand on Pinterest.
Therefore, optimizing your profile to fully showcase your interior design expertise and style is important.
Your profile picture is prime real estate on your Pinterest profile. Use a high-quality, eye-catching headshot or logo that represents your brand.
Ensure it's consistent with profile pictures on your other social media channels for a cohesive look.
Avoid pixelated, blurry, or generic images.
This is your chance to show off your unique personality and stand out on a platform crowded with other interior designers.
Your bio only allows 150 characters, so make them count!
Briefly state who you are, your interior design specialty, and your unique value proposition.
Include relevant keywords like "interior designer" and your location to help Pinners find you.
Add a link to your website to drive traffic.
Pin your website URL prominently on your Pinterest profile to direct traffic to your site.
You can also link to your blog, online portfolio, or social media profiles.
Be sure all links are working and up-to-date.
Check them periodically to fix any broken links that could frustrate followers.
With an optimized Pinterest profile, you can attract more high-quality followers, reinforce your brand image, and convert more visitors into loyal customers.
Pinterest is a visual platform, so creating eye-catching pin designs is key to getting more repins, likes, and clicks.
As an interior designer, you'll want to ensure your pins showcase your style and aesthetic.
Pinterest recommends using images that are at least 2,000 pixels on the longest side. Vertical pins tend to perform better than horizontal ones.
For home decor pins, aim for high-quality photos of rooms, furniture, accessories, materials, color palettes, etc. Make sure the images accurately showcase your work.
Include a title, description, and your brand name/logo as a text overlay on the image.
The title should be short but descriptive, using keywords people may be searching for.
The description can provide more details. Place the text strategically without covering up important elements. Use an easy-to-read font.
Your pins should be on-brand so followers recognize it's your content.
Use the same color scheme, logo placement, fonts, and overall visual style across pins.
People associate certain aesthetics with brands, so keeping branding consistent makes your pins instantly recognizable.
When it comes to pinning, you’ll want to find the right balance between sharing your own content and curating content from others.
The key is to be selective about what you choose to pin.
Pinning your own interior design content is a great way to boost engagement.
Share blog posts, videos, infographics, and other media you’ve created that would appeal to your target Pinterest audience.
You can upload pins directly or link to content on your website.
Try creating pins specifically for Pinterest, like step-by-step tutorials, room inspiration boards, design tips, and behind-the-scenes images of your projects.
Tailor the messaging and visuals to resonate with the Pinterest community.
While you want to prominently feature your content, sharing pins from other influential accounts in your niche is important.
Re-pinning helpful, relevant pins shows you actively engage with the community and aren't just there to self-promote.
Look for content from interior designers, decor brands, trade publications, and home improvement companies that align with your brand.
For example, you could re-pin room makeover ideas, DIY projects, decorating tips, or product launches.
Be sure to always credit the original pinner in your re-pins.
Ask permission if you re-pin from a personal account.
Avoid indiscriminately re-pinning everything you see.
Instead, carefully curate pins that would genuinely interest your audience. Otherwise, your boards will become cluttered, and your credibility will suffer.
Focus on quality over quantity when pinning.
Relevant, eye-catching pins uploaded consistently will ultimately drive more repins, clicks, and engagement than pinning sporadically or overloading your boards.
Keywords are essential to maximizing the visibility and reach of your pins on Pinterest.
As an interior designer, you'll want to include keywords relevant to your niche, such as "interior design," "home decor," and "furniture," to help attract your target audience.
It's important to research which keywords are most popular and commonly searched for by Pinterest users interested in interior design.
Use a tool like Google Keyword Planner or UberSuggest to find keyword ideas and search volumes.
When creating pin descriptions, be sure to include your most important keywords organically within the first few sentences.
You can also include related keywords in your image titles and alt text.
Just don't over-optimize or keyword stuff. Focus on creating natural, engaging descriptions that also incorporate keywords.
Analyze your analytics to see which keywords drive the most traffic and engagement on your pins. Double down on using those terms.
Also, look for opportunities to include long-tail versions of keywords like "mid-century modern living room" for more specificity.
Relevancy is key. Only use keywords that are truly relevant to your pins.
Pinterest's algorithm will penalize you for keyword stuffing or forcing you into unrelated terms.
Make keywords fit seamlessly within your pin content.
Using the right keywords thoughtfully in your Pinterest marketing will increase discovery and build your brand authority within the interior design space.
With some optimization testing and analysis, you can continually refine your approach to keywords on Pinterest.
Influencer marketing is a great way to expand your reach on Pinterest. Identify interior designers or home decor bloggers with engaged audiences in your niche.
Reach out to suggest collaborating on guest pins or co-created content.
Invite influencers to create pins for your account. This exposes their audience to your brand.
Ensure clear expectations about the topic, imagery, and captions.
Give them creative freedom within your brand guidelines.
Promote their guest pins across your social channels.
Develop long-form content collaboratively, like blog posts or videos. This provides their unique perspective while aligning with your brand. Split content creation and promotion duties.
Outline a detailed plan for brainstorming, writing, imagery, and promotion. Schedule co-created content regularly, like a monthly video or blog series.
Leveraging influencers provides built-in promotion to new audiences. With clear expectations and promotion plans, collaborations can expand your Pinterest presence.
Focus on influencers who authentically align with your brand and content style.
Pinterest offers three main types of ads - Promoted Pins, Video Pins, and Carousel Pins.
Each ad format allows you to showcase your products and designs to targeted audiences on Pinterest.
Promoted Pins take your existing pins and amplify their reach to more of your target audience.
Like organic Pins, you can promote any Pin post displayed in the main Pinterest feed.
You pay to serve your pin to more people who fit your target demographic and interests.
With Promoted Pins, you can target users based on their interests, demographics, device types, and other factors.
Your daily budget determines the number of impressions your Pins receive each day.
Pinterest's algorithm optimizes to show your Pins to users most likely to engage. You only pay when people click on or engage with your Pins.
The benefit is reaching new audiences who may not already follow you organically on Pinterest.
Video Pins enable you to upload native video content and turn them into ads.
You can showcase project walkthroughs, design tutorials, behind-the-scenes footage, testimonials, and more.
Video Pins autoplay without sound as users scroll through their feeds. If they engage by clicking to watch with sound, that counts as a view.
You can target Video Pins similarly to Promoted Pins.
Video content tends to have higher engagement rates on social media.
Video pins are a great way to highlight your skills and expertise and attract new clients.
Carousel Pins allow you to create a collection of 2-10 images that users can scroll through horizontally.
They're an effective ad unit for showcasing before-and-after photos, different room designs, product catalogs, and more.
The scrolling format stands out in the Pinterest feed, attracting attention. You can add a website link to each image in the Carousel Pin.
As users engage and click through, it drives traffic back to your site or online portfolio.
The targeting options are the same as those for other Pin formats.
Carousel Pins enable you to display more content and offer in a single ad unit.
When running Pinterest ads, focus on metrics like clickthrough rates, cost per click, and conversions to optimize performance. Try different variations of imagery, text, targeting, and budgets to improve results over time. Analyze which Pin types, content, and offers resonate best with your audience.
One of the main goals of Pinterest marketing is to drive traffic back to your website or online store. To maximize site clicks from your pins, optimize your pinning strategy in a few key ways:
By strategically optimizing your pins for traffic, you can turn Pinterest into a major source of high-quality website visits for your interior design business.
Analyze performance to see which techniques get the best click-through rates.
Once you have a Pinterest marketing strategy up and running, it's crucial to track performance and continually optimize your approach.
Analytics will be vital for measuring ROI and identifying what's working well versus areas needing improvement.
Some key metrics to monitor include:
Based on performance data, you can refine your approach over time.
Try new Pin designs, test different content formats and topics, collaborate with relevant influencers in your niche, and experiment with promoted Pins.
The key is continually monitoring what moves the needle so you can do more of what works.
With the right analytics setup and optimization process, your Pinterest marketing strategy can become an invaluable asset for connecting with clients and driving conversions.